It's not really rocket science that we are easily attracted to beautiful things. When it comes to food, like a beautifully decorated cake, we can barely resist things if they look attractive.
What struck me when buying tea the other day is that Clipper has succeeded big time in staying true to their vision. I associate fair trade and organic with this earthly, flawed design without plastic and with no straight edged lines -but more playful.
Maybe it's the combination of text and drawings and the structure of the box that made me fall in love with it. I'm wondering if the exact same tea would taste as nice as this one if it was in another package.
It's funny, because I never thought I was a sucker for being influenced by the looks of something, but look at me now!
The only disappointing thing is that I expected something more natural once opening the box. It's a pity that the teabag is covered with a shiny paper which contradicts the entire 'natural' concept, but nevertheless, the tea tastes yummy.
This is lovely!
ReplyDeleteMafalda ❤
www.mafaldadotzero.blogspot.fr
Love that package!
ReplyDeleteWith A City Dream
Being an English girl I'm a fervent tea drinker even here in Paris ;) I love clipper so much and you're right its so nice when a company sticks to their values :)
ReplyDeletehttp://www.farfelue.com/
I, too, admire great packaging! The typography is so gorgeous, love it.
ReplyDeletedoitfortheirony.blogspot.com
I like this tea. Especially white tea is tasty. First time I bought them because of design :D haha so yes, it's really important. Especially for girls :)
ReplyDeletepolypolinaaa.blogspot.com
Hi great blog, I have nominated you for toy Liebster award, find out informtion on the TAG on my blog http://fashionbeautypaws.blogspot.co.uk/ x
ReplyDeleteI'm in love with the packaging for this tea, too! It looks so pretty sitting on the kitchen table :) x
ReplyDeleteunderbluelights.blogspot.co.uk
such lovely packaging!
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